Skip to content 
A LITTLE ABOUT MY SELF
About Me
My name is Alex China Gracia — founder of CVLZD, a brand born from struggle, purpose, and transformation. I come from a past marked by pain, silence, and survival — but I turned it into a voice, a vision, and a movement. Fashion became my armor. Mental health became my message. Empowerment became my mission.
Through CVLZD, I’m not just building a brand — I’m building a legacy. I speak to the youth who feel invisible, to the dreamers fighting demons, to the leaders still finding their voice. I represent character, vision, leadership, zone, and dedication.
I don’t just design clothes — I design identity, healing, and hope.
VISION
My vision was never just about creating a clothing brand — it was about creating a culture. CVLZD is the reflection of everything I once needed: purpose, identity, and a voice. That vision pulled me out of darkness. It gave my pain direction and turned my struggles into fuel.
Today, that same vision is giving others the courage to heal, lead, and rise. I’ve watched young people shift their mindset just by wearing something that speaks to who they really are. I’ve seen communities embrace hope, pride, and accountability through a brand that dares to say, “You are more than what you’ve been through.”
CVLZD didn’t just change my life — it saved it. And now, it’s changing lives everywhere it reaches.
It took me a long time to understand who I really was. For years, I wore masks to survive — hiding the pain, the anger, the confusion. I let the world define me before I ever had a chance to define myself. But through the chaos, something inside me refused to give up.
I had to fall. I had to break. I had to face myself to find my true identity. That journey built my character. Not the kind that’s loud or perfect — but the kind that’s rooted in resilience, humility, and purpose.
Now I walk in truth. I live with intention. And everything I create — from my brand to my message — comes from a place of authenticity. CVLZD isn’t just about style. It’s about standing for something. And I stand on the strength of a man who fought hard to become himself.
Becoming a Leader Through CVLZD CVLZD didn’t just change my style — it changed my spirit. The more I wore the brand, the more I stepped into the person I was always meant to be. What started as a vision turned into responsibility. A responsibility to lead, to inspire, and to show others what’s possible when you choose growth over fear.
This brand taught me how to lead by example — not just with words, but with action, consistency, and character. It gave me the confidence to walk into any room knowing I belong, not because of what I wear, but because of who I’ve become.
CVLZD isn’t just fashion. It’s a lifestyle, a mindset, a movement. It represents the evolution of self. And wearing it is a declaration to the universe: “I know who I am, and I’m becoming more every day.”
Your zone is sacred. It’s the people you keep close, the energy you allow in, and the spirit that surrounds your purpose. I learned the hard way that not everyone deserves a front-row seat to your growth. The wrong circle can kill your confidence. The wrong energy can block your blessings.
But once I started protecting my zone, everything changed. I aligned with people who believed in me, pushed me, and prayed for me. People who matched my hunger and respected my healing.
Energy is contagious — and in this life, you need the kind that lifts you, not drains you. CVLZD taught me that your zone isn’t just about who’s around you — it’s about who’s pouring into your journey. Because elevation requires alignment.
Stay in your zone. Protect your peace. That’s how you win.
Dedication is the difference between dreaming and doing. It’s what separates the ones who almost made it from the ones who do.
I’ve faced failure, doubt, and setbacks that could’ve crushed me — but I kept going. That’s what makes me different. I never gave up. When it got dark, I kept moving. When the door closed, I found another way.
Dedication is the most important ingredient to success. It’s waking up when you’re tired, showing up when you’re broken, and believing when no one else does.
That mindset built CVLZD. That fire kept me alive. And that perseverance is what makes everything I do real.
I’m not here because it was easy. I’m here because I was dedicated.
